Carane Meta Tags Banget Ndadekake Website Sampeyan

by Jeremy Girard

Apa label Meta pancen duwe pangaruh ing peringkat SEO situs web sampeyan?

Meta Tags sing penting, nanging asring disalahkake, aspek desain web. Meta Tags ngemot informasi utawa "metadata" babagan situs web sampeyan. Informasi iki, sing ana ing saka sawijining dokumen HTML, ora dimaksudake kanggo dibaca dening wong sing ngunjungi situs kasebut, nanging ditrapake kanggo browser, server web, lan mesin telusuran.

Saiki, sampeyan bisa uga ngerteni yen "mesin telusur" kalebu ing dhaptar kasebut. Ya, mesin telusur maca situs web metadata, nanging ora nggunakake informasi kasebut ing algoritma peringkat panelusuran maneh. Taun kepungkur, mesin telusur nggunakake Meta Tags minangka salah sawijining sinyal sing dipengaruhi rangking, nanging panyalahgunaan label kasebut ngancurake panggunaan minangka sinyal rangkeng ing kabeh mesin telusur utama saiki. Iki nyebabake kebingungan kanggo akeh wong sing uga wis tau diwartakake yen kudu "ngganti Tag Meta" kanggo nambah peringkat mesin panelusur, nanging sing durung nyimpen owah-owahan ing praktik SEO lan ora nyadari yen, nalika isih berharga kanthi akeh cara, Meta Tags ora ana maneh impact on search engine rankings.

Dadi apa sing dilakoni Meta Tags saiki lan carane mbantu situs bisa dioptimalkan kanggo wong ? Punika dhaptar sing paling umum Meta Tags digunakake ing situs web lan persis apa waé sing.

Gambaran

Tag Deskripsi Meta minangka salah siji saka sing digunakake kanggo digunakake dening mesin kanggo tujuan peringkat. Amarga iki, akeh wong sing keliru pracaya manawa bisa mbiji tag iki kanthi tembung kunci SEO-centric lan nimbulake panempatan mesin telusuran. Sing ora ana maneh, nanging ora ateges tag iki ora penting. Akeh mesin panelusur bakal nggunakake isi tag iki, sing kudu ngemot gambaran singkat babagan isi ing kaca kasebut, minangka gambaran sing digunakake ing kaca asil mesin telusur (SERP) nalika kaca kasebut dipulihake karo pitakonan telusuran. Ora ana garansi yen mesin telusur bakal nggunakake teks saka tag Description Meta, nanging bakal ditrapake minangka saran, dadi luwih becik nulis deskripsi ringkes lan jelas saka kaca sampeyan nggunakake label iki.

Tembung kunci

Kata Kunci ana tag liyane sing digunakake kanggo nggoleki mesin ing peringkat kalkulasi. Iki minangka wong sing prasaja nyiksa lan ora ana maneh faktor rangking. Sawetara pakar SEO nggunakake tag iki mung kanggo dhaptar metu tembung kunci sing kaca sing wis dioptimalake. Nalika tag ora nyebabake rangking SEO, ora menehi sapa waé sing nggarap kode situs kanthi dhaptar sing jelas tembung kunci sing ana hubungane karo kaca kasebut.

Panganggit

Tag Meta Panganggo kerep digunakake kanggo ndaftarke wong utawa perusahaan sing nggawe kaca kasebut utawa situs web, meh kaya tandha ing kode kasebut. Sawetara desainer web seneng cara iki liwat nambahake "Website dirancang dening ..." link ing sikil situs.

Robot

Tag Meta Robots ngidini crawler mesin telusur ngerti manawa kaca kasebut kudu diindeks lan kalebu ing basis data. Yen sampeyan duwe kaca ing situs sampeyan sing ora dimaksudake kanggo umum, kaya kaca mung kanggo karyawan, nggunakake tag Robot minangka salah siji cara sampeyan bisa mblokir kaca kasebut saka mesin telusur.

Basa

Situs web sing ngandhut kaca kanthi basa sing beda bisa migunakake tag Meta Language supaya browser bisa ngerti basa sing diwenehi kaca kasebut . Iki ora kanggo basa kodhe komputer, nanging kanggo basa manungsa kaya basa Inggris, Spanyol, Prancis, lan liya-liyane.

Disetujoni

Daftar Meta Revisi diwenehi nalika kaca terakhir diganti. Iki bisa dadi mbiyantu amarga bakal ngidini mesin telusur ngerti yen owah-owahan anyar wis digawe kanggo isi kaca kasebut lan yen, mulane, sing kaca kudu dirayakake maneh lan reindexed.

Tag Title

Salah siji elemen HTML pungkasan sing layak disebutake yaiku tag sing ditemokake cedhak wiwitan kabeh kaca web. Kaya Tag Meta, tag judhul ora dimaksudake kanggo wong, nanging kanggo mesin. Ora kaya Tag Meta, tag judhul ora muncul ing peramban web ing sawetara panggonan: </p> <ul><li> Ndhuwur saka jendhela browser, ing toolbar </li><li> Nalika kaca ditambahake minangka tetenger utawa favorit, iki judhul sing bakal digunakake </li><li> Ing kaca SERP, iki judhul sing bakal digunakake kanggo kaca, nuduhake 50 nganti 60 karakter sing kapisan </li></ul><p> Saben dokumen HTML mung kudu ngemot 1 tag judhul lan tag iki bener-bener digunakake dening mesin telusur ing algoritma peringkat. Isi tag judhul kudu dadi gambaran sing cendhak lan jelas saka isi sing ditemokake ing kaca kasebut. </p> <p> Diedit dening Jeremy Girard ing 1/24/17 </p> </div> <div class="amp-related-wrapper"> <h2>Alike posts</h2> <div class="amp-related-content"> <a href="https://jw.eyewated.com/njupuk-gambar-agung-kanggo-website/"> <amp-img src="https://exse.eyewated.com/pict/82b537cbf4bc4125-120x86.jpg" width="120" height="86" layout="responsive" class="amp-related-image"></amp-img> </a> <div class="amp-related-text"> <h3><a href="https://jw.eyewated.com/njupuk-gambar-agung-kanggo-website/">Njupuk Gambar Agung kanggo Website</a></h3> <div class="amp-related-meta"> Desain Web & Alat </div> </div> </div> <div class="amp-related-content"> <a href="https://jw.eyewated.com/apa-font-stack/"> <amp-img src="https://exse.eyewated.com/pict/b9059778da89324e-120x86.jpg" width="120" height="86" layout="responsive" class="amp-related-image"></amp-img> </a> <div class="amp-related-text"> <h3><a 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